What We Mean by 'People Worth Googling'

There’s a phrase we keep coming back to: people worth Googling.

It’s on our homepage. It’s in our heads when we take on a project. And it’s not as exclusive as it sounds — it’s just a filter. A useful one.

It’s not about fame

We’re not talking about celebrities. We’re talking about the chef who’s been perfecting his craft for twenty years and still has a website that looks like it was built during the Obama administration. The musician whose Bandcamp page does more work than their actual site. The dentist who’s genuinely great at what they do but whose online presence says “we also do Botox” in Comic Sans.

People worth Googling are people doing work that deserves to be found. That’s it.

Why it matters for websites

Most web studios will build a site for anyone with a credit card. We’d rather build for people whose work makes the site interesting to build. Not because we’re snobs — because the work is better when we care about it.

When we built the site for Lee Bains III & The Glory Fires, we weren’t just making a musician website. We were trying to capture what it feels like to hear Alabama punk poetry for the first time. That’s a different kind of problem than “make the contact form work.”

When we rebuilt Lamberth & Lamberth Dentistry, we weren’t just replacing a $400/month managed platform. We were proving that a dental practice can have a fast, beautiful, genuinely good website without renting it from a vendor who holds the keys.

The common thread

Every client we’ve worked with has the same thing in common: they’re better than their website. Their work is interesting, their story is worth telling, and their online presence isn’t keeping up.

That’s what we fix.

What this means for you

If you’re reading this and thinking “that sounds like me” — it probably is. You don’t need to be famous. You don’t need to have your brand figured out. You just need to be doing something worth paying attention to.

We’ll handle the rest.